Dr. Harathi. D
Assistant Professor, Programme Co ordinator - Integrated B.Com M.Com.
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Academic Experience:
19 years
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Qualification:
M.com., MBA.,M.Phil., PhD
Dr. Harathi. D
Assistant Professor, Programme Co ordinator - Integrated B.Com M.Com.
| # | Degree | Subject | University, place ,year |
|---|---|---|---|
| 1 | PhD | Marketing challenges faced by distributors in multi level marketing | Teresa women's University, 2022 |
| 2 | MBA | Management | Tamil nadu Open University, Chennai |
| 3 | M.Phil | Commerce | Madras university, Chennai, 2001 |
| 4 | M.Com | Commerce | Madras university, Chennai, 2000 |
| 5 | B.Com | Commerce | Queen Marys College, Chennai, 1998 |
| Research under Progress |
A. Research
M.Phil details: Export marketing
Ph.D: Multi Level Marketing
B. Research Guidance :
M.Phil : 1
M.Phil details: Export marketing
Ph.D: Multi Level Marketing
B. Research Guidance :
M.Phil : 1
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1. Name of the Journal: National Journal of Jyoti Research Academy. Year of publication: Jan- June 2011, Volume 5, Issue 1, ISSN 0975-461X. |
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2. Name of the Souvenir: Human Resource and Marketing Missing Links and Bridging Gaps by the School of Business Studies, Dr.MGR Janaki College of Arts and Science for Women. Year of Publication: October 2011, pg. 116, ISBN: 9789380055961. |
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3. Name of the Proceedings: Emerging Marketing strategies and practices in the Competitive global environment. Year of publication: February 2015, Pg. 127 |
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4. Name of the Journal: National Journal of Jyoti Research Academy. Year of publication: Jan- June 2015, Volume 9, Issue 1, ISSN 0975-461X. |
| 5. A Study on the Ethical issues Faced by the distributors of Bangalore City in Direct Selling (Multi-Level Marketing) in Compliance Engineering Journal, Volume 10, Issue 11, 2019, Page No: 223, ISSN NO: 0898-3577 |
| 6. A Study on the Challenges Faced By the Distributors of Direct Selling (MLM) in Bengaluru City, Studies in Indian Place Names 40 (71), 3113-3120, April 2020. |
| 7. Published a paper titled 'A Study on Consumer Perception towards MLM Products in Bangaluru City' in Annals of Romanian Society for Cell Biology' a Scopus indexed journal. Volume 25, Issue 6, 2021,page no. 2418-2424, ISSN 1583-6258. |
| 8. Published a Paper titled ' A Study on the challenges faced by Women distributors in Multi-Level Marketing with respect to single line Products in Chennai City' in Scopus indexed journal named Turkish online journal of Qualitative Inquiry, Volume 5, issue 5, July 2021, ISSN 4390-4396 |
| 1. Participated and presented paper titled “Human Potential Management – Time to move beyond” in the national conference organised by Dr. MGR Janaki College of Arts and Science for Women |
| 2. Participated and presented paper titled “An Empirical study of the problems in Multi-Level Marketing” in the International Conference on “Emerging Marketing strategies and practices in the competitive Global Environment” held on 17th February, 2015 in Loyola college, Chennai. |
| 3. Presented a Paper titled “An empirical study on the sustainability of multi-level marketing in India” in One day International Conference on “Sustainability for business initiatives, ideas and challenges held at Mother Teresa Women’s University, Kodaikanal held on 1st September 2016 |
| 4. Presented a Paper titled Impact of COVID-19 19 on “CSR activities of the companies” in virtual conference held by Alagappa University |
| 5. Presented a Paper entitled FACTORS INFLUENCING THE BUYING BEHAVIOUR OF CONSUMERS TOWARDS THE PRODUCTS OF DIRECT SELLING COMPANIES in a Two Day National Conference on Emerging Trends & Paradigm Shifts in Social Sciences: Issues and Challenges ETPSSSIC 2020- (Online Mode) organized by Department of English & Foreign Languages & Department of Visual Communication, Mother Teresa Women’s University, Kodaikanal held on 26 & 27, June 2020. |
| 1. Name of the Conference: National Seminar on Dynamics of Entrepreneurial Development. Name of the Institution: Dr. MGR Janaki College. Date & Year: 21st January 2009. |
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2. Name of the Conference: National Conference on Organisation and Intrapreneur Symbiosis – Innovative Approaches and Practices for Corporate and Individual Development. Name of the Institution: Jyoti Nivas College. |
| 3. Name of the Workshop: Sensitivity, Awareness, Motivation workshop organised by N.M.K.R.V College. |
| 4. Attended National level on the topic SPSS Package conducted by post graduate department of Jyoti Nivas College. |
| 5. participated in a two-day workshop conducted by Mother Teresa Women’s University, Kodaikanal on 27th and 28th August 2014. |
| 6. The researcher has participated One Day Workshop on “How to trade in Stock Market” organized by Dr. M.G.R. Deemed University, Chennai on 19th November 2014. |
| 7. The researcher has participated at the UGC sponsored International Conference on “Entrepreneurship, Innovation and Inclusiveness- A Strategic Paradigm” on 16th and 17th September 2014 Organised by the Jyoti Nivas College, Autonomous college, Bangalore |
28/05/2020 |
Navigating through stress and anxiety during pandemic |
St Agnes College, Mangaluru |
05/05/2020 |
Use of Elsevier tools in research work flow |
University of Madras- School of business and management |
18/06/2020 |
Managing Finances and Investments proactively during uncertain times |
Jyoti Nivas College Autonomous |
18/06/2020 |
Recent developments in Digital marketing and social media |
Jyoti Nivas College Autonomous |
19/06/2020 |
IFRS- A revolution in Financial reporting |
Jyoti Nivas College Autonomous |
23/6/2020 – 27/06/2020 |
Reconfiguring the Mind: |
Jyoti Nivas College Autonomous |
27/07/2020 |
Corporate moral excellence |
Jyoti Nivas College Autonomous |
22/09/2020 |
Trajectory of Academic Development: The Thrust of National Education Policy NEP 2020 |
Jyoti Nivas College Autonomous |
31/5/2020 |
National level webinar on Advanced data base Technology |
Dhanalakshmi srinivasa Engineering college, Perambalur |
03/07/2020 |
GST levy and input tax credit |
Rathinam college or arts and science |
Member of Studies, Department of Commerce and Management, Jyoti Nivas College.
| a. Involved in designing and for the development of curriculum, framing of syllabus for specific subjects. |
| b. Paper Setter - as internal examiner. |
| c. Paper Setter - as external examiner. |
| d. External examiner for viva for PG students in Christ University |
• Content Reviewer for Mc Graw hill Publication.
• Took classes for retired solders on subject area for CMS company Bangalore
• Took classes for retired solders on subject area for CMS company Bangalore
| a. Member of Cultural committee from 2006. |
| b. Member of Admission Committee from 2006. |
| c. Member of Disciplinary Committee from 2007. |
| d. Student Welfare Committee Member for 5 years. |
| e. Staff coordinator for discipline committee since June 2015 |
| a. Staff Co-ordinator for the activities of House of Commerce and Management for the year 2008-2010. |
| b. Event Co-ordinator for various events from 2006 for Arbitrium and Commerce week. |
| c. Awarded the best paper in the international conference conducted by Loyola college, Chennai 0n 17th Feb 2015. |
| d. Awarded the best paper in the National Conference conducted by Bishop Cald well college. |
High Impact Business Writing - Coursera