Ms. Zeena Premila Lobo
Assistant Professor
-
Academic Experience:
16 years
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Qualification:
MBA, UGC-NET, KSET, Ph.D(Ongoing)
Ms. Zeena Premila Lobo
Assistant Professor
| # |
Degree |
Subject |
University, place ,year |
| 1 |
PhD (Ongoing) |
Management |
University of Mysore, registered in the year 2022. |
| 2 |
Karnataka State Lecturer Eligibility Test (KSET) |
Management |
2016 |
| 3 |
BCOM |
Management |
2016 |
| 4 |
UGC-National Eligibility Test (NET) |
Management |
2016 |
| 5 |
Master of Business Administration |
Management |
University of Mysore, Mysore, 2011 |
|
“Scope, Opportunities and Challenges of Digital Marketing in Indian
Context” in International Journal of Research Publication and Review, Volume 3,
Issue 10, 2022 with ISSN 2582-7421.
|
|
“Significant Insights and Importance of Shopping Habits of Generation Z
Consumers with reference to online businesses in present context” in
Multidisciplinary International Level Referred Journal ISSN 2230-9578
|
|
“Sustainability Practices in E-Commerce: opportunities and Challenges for
Digital Marketers” in International Journal of research Publication and Reviews
Volume 5, Issue 2, ISSN 2582-7421
|
|
Presented Paper titled “Sustainability: Plastic Waste to fuel – A Conceptual
Study” with ISBN 978-81-958790-3-8, at the National Conference on
“Sustainable development: Challenges and Strategies for Indian Economy
and Business” organized by MLA Academy of Higher Learning.
|
|
Presented Paper in International Conference on “Data Driven Sustainable
Business Practices During Turbulent Times” organized by Mount Carmel
College.
|
|
Presented Paper titled “Millet: The Future Food, Role of Government and
Support Systems in India” with ISBN 978-93-92568-97-8, in National
Conference on “Millets” The Future Superfood for India: Promoting Millets
New Varieties & New Markets for a Better Tomorrow organized by
Government K.H College, Abhanpur, Raipur (Chattisgarh).
|
|
Presented Paper titled “A Study on Effectiveness of Social Media Marketing on
Purchase Decisions among Generation Z Consumers in Bengaluru” with ISSN
2249 – 4561, in CLEAR International Journal of Research in Commerce and
Management (CLEAR IJRCM) (Special Issue) Conference Souvenir
at International Conference on “Digital Transformation: Navigating the New
Frontier” organized by Mount Carmel College.
|
|
Attended Workshop on statistical Package for Social Sciences (SPSS) conducted
by St.Aloysius Degree College, Bengaluru from 10 th – 12 th July 2023.
Attended Faculty Development Program on the theme “Optimal Research and
Publication Avenues” organized by St.Aloysius Degree College, Bengaluru on 17 th
August 2023
|
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Attended workshop on “Data Analysis using SPSS”
|
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Attended workshop on “Enhancing Research Excellence”
|
