Bachelor of Arts (Visual Communication)
The Visual Communication program at the Centre for Media Studies is your gateway to a
rewarding career in the dynamic world of visual storytelling.
This program is designed to equip you with the essential skills and knowledge to excel in the
competitive fields of graphic design, digital media, photography, animation, and more. You'll
learn to communicate effectively through compelling visuals, mastering the art of visual
storytelling and developing a strong portfolio to showcase your unique creative voice.
Our curriculum blends rigorous theoretical foundations with hands-on practical experience,
providing you with the tools and expertise to thrive in the ever-evolving media landscape.
Whether you aspire to become a professional designer, a skilled photographer, or a digital
media specialist, this program will provide you with the knowledge and confidence to achieve
your creative aspirations
• Pass in P.U.C or any other examination recognized as equivalent by Bengaluru City University.
• Minimum of 50% marks for Karnataka Students and 60% marks for outside students (aggregate) in the qualifying examination Application for admission to college must be in the prescribed form.
| YEAR | I Year |
|---|---|
| Students from Karnataka Pre-University Board | 78,800 |
| Students from Other State Boards CBSE/AISSE/ISCE | 84,400 |
| NRI Students | 94,685 |
| Foreign Students | 120,250 |
| NOTE: | ||||
| 1. Students studying language Additional English should pay an additional fees of Rs.2000/- | ||||
| Students studying language French should pay an additional fee of Rs.5000/- | ||||
| 2. Kindly submit all the original documents (10th Standard Marks Card and 12th / II PUC Marks card, TC and Migration) along with 2 photocopies and 2 passport size photograph after the announcement of 12th/II PUC results. | ||||
| 3. Students belonging to SC / ST / CAT I, II A, II B, III A, III B should submit their Caste (valid for 5 years) / Income Certificate issued by the concerned authority along with 3 photocopies of the same. | ||||
| 4. Students belonging to Low Income Group [Rs.1,00,000/- and below Per Annum] should submit 3 photocopies of the Income Certificate. | ||||
| 5. In case the Government enhances the fees the same will be collected during the course of the year. | ||||
| 6. Fees once paid will not be refunded. | ||||
Programme objectives of the Visual Communication program are to:
1. Provide students with a strong foundation in the principles and practices of visual
communication and performing arts. This includes:
○ Developing a comprehensive understanding of the history, theory, and aesthetics
of visual art forms (painting, drawing, photography, graphic design, etc.)
○ Equipping students with the technical skills and knowledge necessary to excel in their chosen areas of specialization.
2. Cultivate creativity, innovation, and critical thinking skills. This includes: ○ Equipping students with the technical skills and knowledge necessary to excel in their chosen areas of specialization.
○ Fostering an environment that encourages experimentation, risk-taking, and the
development of original ideas.
○ Developing students' abilities to think critically about art and culture, analyze creative works, and provide constructive feedback.
○ Enhancing students' problem-solving and decision-making skills within a creative context.
3. Prepare students for successful careers in the creative industries. This includes: ○ Developing students' abilities to think critically about art and culture, analyze creative works, and provide constructive feedback.
○ Enhancing students' problem-solving and decision-making skills within a creative context.
○ Developing professional skills such as project management, teamwork,
communication, and presentation.
○ Providing students with opportunities to gain practical experience through internships, industry collaborations, and real-world projects.
○ Connecting students with potential employers and professional networks within the creative fields.
4. Foster an appreciation for the arts and their role in society. This includes: ○ Providing students with opportunities to gain practical experience through internships, industry collaborations, and real-world projects.
○ Connecting students with potential employers and professional networks within the creative fields.
○ Cultivating an understanding of the social, cultural, and historical significance of
art and performance.
○ Encouraging students to engage with the arts community and participate in cultural events.
○ Developing students' ability to critically analyze and interpret art within its social and cultural context.
5. Provide a well-rounded education that prepares students for a range of career paths.
This includes: ○ Encouraging students to engage with the arts community and participate in cultural events.
○ Developing students' ability to critically analyze and interpret art within its social and cultural context.
○ Offering a diverse curriculum that explores the intersection of visual
communication, performing arts, and other disciplines such as technology,
business, and education.
○ Developing students' transferable skills, such as communication, problem-solving, and critical thinking, which are valuable in a variety of career fields.
○ Developing students' transferable skills, such as communication, problem-solving, and critical thinking, which are valuable in a variety of career fields.
Upon successful completion of the BA Visual Communication program, graduates will be able to:
1. Conceptualize and Develop Creative Projects:
○ Demonstrate the ability to generate, refine, and develop original and innovative
creative concepts across various media (visual, performing, and digital).
○ Effectively research, analyze, and synthesize information to inform creative projects.
○ Develop and articulate a strong creative vision and effectively communicate it to others.
2. Master Technical Skills: ○ Effectively research, analyze, and synthesize information to inform creative projects.
○ Develop and articulate a strong creative vision and effectively communicate it to others.
○ Acquire and demonstrate proficiency in a range of visual communication and
performing arts techniques, including:
■ Visual Arts: Drawing, painting, photography, digital imaging, graphic design, video production, animation.
○ Develop and refine technical skills through practice and experimentation.
3. Communicate Effectively: ■ Visual Arts: Drawing, painting, photography, digital imaging, graphic design, video production, animation.
○ Develop and refine technical skills through practice and experimentation.
○ Communicate creative ideas and concepts clearly and persuasively to diverse
audiences through various mediums.
○ Develop and deliver effective presentations and performances.
○ Critically analyze and provide constructive feedback on the work of others.
4. Collaborate Effectively: ○ Develop and deliver effective presentations and performances.
○ Critically analyze and provide constructive feedback on the work of others.
○ Work effectively in collaborative teams, contributing to the creative process and
meeting project deadlines.
○ Foster effective communication and interpersonal skills within a team environment.
○ Develop and maintain professional relationships within the creative industries.
5. Understand and Apply Creative Principles: ○ Foster effective communication and interpersonal skills within a team environment.
○ Develop and maintain professional relationships within the creative industries.
○ Demonstrate an understanding of key principles of visual communication, design,
and performing arts, such as composition, color theory, storytelling, character
development, and stagecraft.
○ Apply these principles effectively to create impactful and engaging work.
6. Adapt and Innovate: ○ Apply these principles effectively to create impactful and engaging work.
○ Adapt to new technologies, software, and industry trends within the field of visual
communication and performing arts.
○ Develop innovative approaches to creative problem-solving.
○ Continuously learn and develop new skills throughout their professional careers.
7. Demonstrate Professionalism and Ethics: ○ Develop innovative approaches to creative problem-solving.
○ Continuously learn and develop new skills throughout their professional careers.
○ Understand and adhere to ethical and professional standards within the creative
industries.
○ Develop and maintain a professional portfolio and online presence.
○ Demonstrate professionalism in their work habits, communication, and interactions with others.
8. Appreciate and Engage with Art and Culture: ○ Develop and maintain a professional portfolio and online presence.
○ Demonstrate professionalism in their work habits, communication, and interactions with others.
○ Develop a deep appreciation for the history, theory, and cultural significance of
visual art, performing arts, and media.
○ Engage actively with the arts community and participate in cultural events.
○ Understand the role of art and culture in society.
○ Engage actively with the arts community and participate in cultural events.
○ Understand the role of art and culture in society.
Visual Communication:
● Graphic Designer: Create visual concepts, using computer software or by hand, to
communicate ideas that inspire, inform, or captivate consumers
● Web Designer: Design and create websites, ensuring they are user-friendly and visually
appealing.
● UX/UI Designer: Focus on the user experience and user interface of digital products,
ensuring they are intuitive and enjoyable to use.
● Animator: Create moving images and special effects for films, television, video games,
and other media.
● Photographer: Capture images for various purposes, including advertising, journalism,
and fine art.
● Video Editor: Edit and produce video content for television, film, and online platforms.
● Illustrator: Create illustrations for books, magazines, websites, and other media.
● Art Director: Oversee the visual style and production of creative projects, such as
advertisements, magazines, and films.
● Freelance Artist: Work independently on a variety of creative projects, such as
commissions, exhibitions, and workshops.
● Event Planner: Plan and organize events, such as festivals, concerts, and corporate
events.
● Marketing and Advertising: Work in marketing and advertising roles, utilizing creative
skills to develop campaigns and materials.
● Journalism and Media: Work as a journalist, photographer, or videographer for news
organizations and media outlets.
Certificates to be produced at the time of admission
1. Marks Cards (10th and 12th/PUC Original and one photocopy)
2. Transfer Certificate (Original and one photocopy)
3. Migration Certificate for students from other State boards/ISC/AISSC/CBSE (Original and one photocopy)
4. Conduct Certificate (Original and one photocopy)
5. Aadhar Card copy
6. Income Declaration signed by the Tahsildar for students whose parents’ annual income is ₹ 1,00,000 and below. (Three photocopies)
7. SC/ST/BT/OBC/Category Certificate (Three photocopies)