Dr. Sr. Lalitha Thomas
Director, Post Graduate Centre
Jyoti Nivas College Autonomous
Message
Effective people are not problem-minded; they're opportunity-minded.
They feed opportunities and starve problems.
-Dr.Stephen Covey
It gives me immense pleasure to present to you the Research journal - 'Dhii'. It is a journal by the students of MBA/MCA/M.Com(FA)that
has both internal and external expert reviewer teams. The journal publishes articles on current research in the area of Finance, Marketing,
Human Resource and Information Technology.
The time spent at the Master Degree must make a difference. In a way it is a stepping stone to a different life altogether. Since, this is
the ideal time for study and teaching-learning thrives in an ambience wherein new knowledge is created, the course has been planned
carefully to enable the students for further academic pursuits.
Encouaging students at their master's degree level to develop an interest in research is the first step in creating a culture of research.
To make research a part of their curriculum, to start early so as to generate the interest in the young academicians is the purpose of
this journal.
In their final year, the students have the opportunity to work on a research project in an area of their choice, under the guidance
of one of the faculty members. This is to encourage independent study in the students giving them an oppurtunity to engage with reasearch
and prepare them for higher levels of academia. The work that they put in towards the compilation and release of these journals, which
they incidentally contribute articles to as well as edit, teaches them valuable lessons on reasearch.
While 'Dhii'hones the reasearch skills in the students, it challenges the staff to keep abreast with the latest areas of research which
in turn helps improve the quality of their teaching.
My sincere appreciation goes to our student contributors, who worked with ease, enthusiasm and joy. i thank my dear staff, who journeyed with
our students and a special note of thanks to Dr. Percy who gave the final touch to 'Dhii' and worked towards successful release of
the fourteenth issue. Congratulations to staff and students of MBA/MCA/M.Com(FA).
In our constant striving for excellence, we continue to march ahead keeping in mind the college motto 'Let Your Light Shine'.
God Bless You
Dr. Sr. Lalitha Thomas
Director, Post Graduate Centre
Jyoti Nivas College Autonomous